Respect for Your Information

Privacy Policy

Farient Advisors respects your information privacy and security concerns and is committed to safeguarding your privacy. We believe it is important for you to be familiar with how we collect, use, and disclose information provided to us or obtained from you. This Privacy Policy describes our practices in connection with information we collect or use both online and offline:

  • through our website (website);
  • through social media properties (social media);
  • through email messages that we send to you or receive from you (emails);
  • through services we provide to our clients and customers (client services); and
  • offline information is provided directly to employees and recorded and stored as electronic data (direct data).

Collectively, we refer to the websites, social media, emails, client services, and direct data as the “Services.”

If you disagree with the data practices described in this Privacy Policy, do not use our websites or any of our online features, products, or services.

If you have any questions, please contact us by email or regular mail, as set forth below in the “Contact” section.


Personal Information is any information that identifies you as an individual or relates to an identifiable individual, either alone or in combination with other information. This includes:

  • Name;
  • Postal address (including personal, business, billing, and shipping addresses);
  • Telephone number; and
  • Email address (personal and business).

We collect, and our service providers collect, Personal Information in several ways, including:

  • Through our website: We collect Personal Information through our website. This occurs when you visit our website, sign up for our newsletter, download a white paper or other information, and request to contact us.
  • Offline: We collect Personal Information from you offline. This includes when you participate in a contractual arrangement for Client Services, when you provide information in conjunction with our Client Services, when you interact with us as or on behalf of a client, or when you provide Direct Data.
  • From Other Sources: We receive your Personal Information from other sources, for example:
    • publicly available databases and websites;
    • individuals and entities to whom we provide Client Services, which may include your employer; and social media platforms.

If you do not provide the information requested, we may not be able to provide the Services. Suppose you disclose any Personal Information relating to other people to our service providers in connection with the Services or us. In that case, you represent that you have the authority to do so and permit us to use the information according to this Privacy Policy.


Our service providers and we may use your Personal Information in the following circumstances:

  • when we need to perform a contract we are about to or have entered into with you;
  • when we need to do so to comply with a legal obligation;
  • when it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those legitimate interests;
  • when it is required to establish, exercise, or defend legal claims;
  • if you have already made the information public; or
  • if you have given your consent.

Specifically, we use your Personal Information for our legitimate business purposes, including the following:

1. To provide Client Services, including:

  • validating authorized signatories when concluding agreements and transactions;
  • We respond to inquiries and fulfill requests from our clients, administer client work, and manage our client relationships.

2. To provide the Services to you and fulfill your requests, including:

  1. providing you with Client Services;
  2. responding to your inquiries and fulfilling your requests when you contact us through one of our online contact forms, via emails, or otherwise (e.g., when you send us questions, suggestions, compliments, or complaints, or when you request other information about our Services);
  3. sending administrative information to you, such as information regarding the Services, changes to our terms, conditions, and policies, and notices as may be required by law or regulation; and allowing you to send Services-related content to another person through the Services if you choose to do so.

3. To provide you with our marketing materials and facilitate social sharing, including:

  • sending you our newsletters, blogs, publications, marketing insights, Emails, and mailings related to content, speaking engagements, or events that we think may be of interest to you;
  • fulfilling your event registration requests and providing Services, including seminars and other events; and sending you information about our Services and additional information or news about our company; and
  • Enabling your ability to share our content on various social media platforms from our Websites, including Twitter and LinkedIn.

4. To aggregate or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose because the other data we have developed is not Personal Information.

5. To accomplish our business purposes, including:

  • data analysis, which includes improving the efficiency of our Services;
  • audits to verify that our internal processes function as intended and are compliant with legal, regulatory, and contractual requirements;
  • fraud and security monitoring, which includes activities to detect and prevent cyberattacks or attempts to commit identity theft;
  • enhancing, improving, or modifying our current products and services;
  • identifying usage trends, which includes understanding which parts of our Services are of most interest to users;
  • determining the effectiveness of our marketing and promotions so that we can adapt to the needs and interests of our users; and
  • operating and expanding our business activities, which includes understanding which parts of our Services are of most interest to our users to focus our energies on meeting users’ interests.

6. The particular “legitimate interests” upon which our service providers and we rely in processing your Personal Information include the following:

  • For purposes of carrying out business intake procedures, this includes using and obtaining information to carry out conflict and other business intake searches and complete retention agreements and other client-related documents.
  • For the purposes of marketing our services: this includes using your information to promote our business to you, if you request information about our services, or indicate that you have an interest in receiving communications on marketing trends and topics if you respond to invitations to events if you download content offers or other marketing content. You have the right to ask us not to process your Personal Information for marketing purposes. You can exercise your right to prevent such processing by contacting us as set forth below in the “Contact” section or by following the link in the marketing emails we send to opt out or manage your email preferences.
  • For the functioning of our business and its operations: this includes using your Personal Information while operating our business.
  • We also use the Personal Information of our clients and customers and the Personal Information of third parties that our clients and customers provide us to fulfill our contractual obligations with our clients and customers.  We disclose this information by our client and customer contracts and for the purposes discussed above.


We disclose Personal Information as necessary or appropriate, especially in connection with our contractual relationship with you or when we have a legal obligation or legitimate interest.  This may include disclosure outside your country of residence, and this includes the following: 

  • To our third-party service providers, to facilitate services, they provide to us. This includes providers of services for website hosting, cloud services, customer relationship management, information technology consulting, email delivery, software management, time management, legal services, and other services related to meeting our clients’ public relations, marketing, and speaker needs conducting business operations. Our disclosure to these service providers is limited to processing Personal Information based on our instructions, and Personal Information is given to these service providers only to the extent it is necessary to do so. Note that by using certain Services to which you can post information and content (e.g., social media) or through which you can send messages, any information you post or disclose through these Services will become public and may be available to other users and the general public.
  • To comply with applicable law and regulations.
  • To cooperate with law enforcement or public and government authorities. This includes responding to law enforcement requests and orders or to provide the information we believe is essential.
  • For other legal reasons. This includes enforcing our terms and conditions and protecting our rights, privacy, safety, and property, and that of you or others.

In connection with a sale or business transaction. We have a legitimate interest in disclosing or transferring your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.


Other Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. This includes:

  • Browser and device information;
  • Information collected through cookies, pixel tags, and other technologies;
  • Demographic information and additional information provided by you that does not reveal your specific identity; and
  • Information that has been aggregated so that it does not reveal your distinct identity.\
  • If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy.

We and our service providers may collect Other Information in a variety of ways, including:

  • Through your browser or device: Certain information is collected by most browsers or automatically through your devices, such as your computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Services you are using. We use this information to ensure that the Services function properly.
  • Using cookies. Cookies are pieces of information stored directly on the computer or device that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. To learn more about how we use cookies, please see our Cookie Policy below.
  • Using pixel tags and other similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.
  • Analytics. We use Google Analytics and HubSpot, which use cookies and similar technologies to collect and analyze information about the use of the Services and report on activities and trends. These services may also collect information regarding the use of other websites, applications, and online resources. You can learn specifically about Google’s practices by going to Privacy policy, and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at Privacy policy. If you wish to opt-out of HubSpot’s practices, please do so through the posted cookie banner.
  • IP Address. Your IP address is automatically assigned to your computer by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses to calculate usage levels, diagnose server problems, and administer the Services. We may also derive your approximate location from your IP address.
  • We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. In some instances, we may combine Other Information with Personal Information. If we do, we will treat the combined information as Personal Information if it is combined.


We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization.  Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.


Suppose you no longer want to receive marketing-related emails from us on a going-forward basis. In that case, you may opt-out by following the unsubscribe instructions in any such message or by contacting us by email at  We will undertake efforts to comply with your request as soon as reasonably practicable. Please note that if you choose to discontinue receiving marketing-related emails from us, we may still send you important administrative messages, which you cannot elect to discontinue.


  • If you believe the Personal Information we have for you is inaccurate, incomplete, or no longer current, please contact us at so that we can update, remove, or correct the information as appropriate.
  • Suppose you are in one of the following countries and accessing our Services. In that case, you can access, change, or delete your Personal Information: Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom.
  • If you would like to request to review, correct, update, suppress, object, restrict, or delete Personal Information that you have previously provided to us, or if you would like to request to receive an electronic copy of your Personal Information for purposes of transmitting it to another company (to the extent any of these rights are provided to you by applicable law), you may contact us by email at We will respond to your request consistent with applicable law.

In your request, please clarify what Personal Information you would like to have changed, whether you would like to have your Personal Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information. For your protection, we may only implement requests with respect to the Personal Information associated with the email address that you use to send us your request. We may need to verify your identity and obtain other relevant information before implementing your request. We will undertake our best efforts to comply with your request as soon as reasonably practicable and as required by law.


We retain Personal Information for as long as needed or permitted, considering the purpose(s) for which it was obtained and consistent with applicable law.  The criteria used to determine our retention periods include:

  • the length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you keep using the Services);
  • the length of time we have an ongoing relationship with you as our client and provide you with Client Services;
  • whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions or communications for a certain period before we can delete them); or whether retention is necessary as a legitimate interest to our business to continue to conduct our Client Services (for example, so that we can conduct media relations for our clients).


This Privacy Policy does not address, and we are not responsible for, any third parties’ privacy, information, or other practices.

  • This includes any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Apple, Google, Microsoft, RIM, LinkedIn, or any other application developer, application provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our Social Media or any third-party links.


  • The Services are not directed to individuals under the age of eighteen (18), and we do not knowingly or intentionally collect Personal Information from individuals under 18 years old for those Services.
  • If a parent or guardian believes or becomes aware that his or her child has provided us with Personal Information, please immediately notify us as set forth in the “Contacting Us” section below.
  • California minors under 18 years old may request the removal of any information that we may have collected by contacting us as set forth in the “Contacting Us” section.  Upon such request, we will anonymize or remove any content posted by or collected from the minor, unless required by law, to retain such content or information.


  • Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers. By using the Services, you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.  In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your Personal Information.
  • Some non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here. For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, such as using standard contractual clauses adopted by the European Commission to protect your Personal Information. You may obtain a copy of these measures by clicking here.


Except when required in connection with the Client Services we provide you, we request that you not send us. You do not disclose any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religious, philosophical, or other beliefs, information pertaining to sex life or sexual orientation, health data, biometric or genetic characteristics, criminal convictions, and offenses, or trade union membership) on or through the Services or otherwise to us.


The “last updated” legend at the bottom of this Privacy Policy indicates when this Privacy Policy was last revised.  Any changes will become effective when we post the revised Privacy Policy on the Services.  Following these changes, your use of the Services means that you accept the revised Privacy Policy.


Farient Advisors is the company responsible for collecting, using, and disclosing your Personal Information under this Privacy Policy.

If you have a complaint about our handling of your data, we would appreciate the opportunity to directly address your concerns before you approach a regulator.

If you have any questions about this Privacy Policy, please contact us. You can reach us at or by writing to: Randi Caplan
VP of Marketing and Business Development
Farient Advisors LLC
201 South Lake Avenue
Suite 804
Pasadena, CA 91101
(626) 656-4000

Because email communications are not always secure, please do not include any sensitive information in your emails to us.


You may lodge a complaint with a data protection authority for your country or region or where any alleged infringement of applicable data protection law occurs. See Privacy policy.


Last updated May 27, 2022




Cookie Policy

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information to improve and customize your browsing experience and for analytics and metrics about our visitors on this website and other media. To find out more about the cookies we use, see our Privacy Policy. If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference, not to be tracked.

Last updated May 27, 2022


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